Ethica provides professional salon products that utilize proprietary “multiple benefit technology” to maximize the potential of any hair type. Ethica is based on the idea that in order for a product to be effective, the right ingredients need to delivered where you need them. They utilize the latest in microsphere and liposome techniques for their delivery systems. The Ethica line consists of an anti-aging shampoo and conditioner, used along with an ageless or corrective topical. This line is to be part of your skin care regimen and is meant to keep your scalp in optimum condition to promote hair growth, while adapting to the needs of the individual user.